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100 Plates helps Brunet-García and Castaño Group top Jacksonville ADDYs

Posted by Denise M. Reagan on Feb 6, 2017 04:44 PM

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A joint project of Brunet-García Advertising and Castaño Group raising awareness and money to fight hunger has won six American Advertising Awards, including Best of Show, four gold awards, and one silver award.

More than 120 Jacksonville advertising and media professionals attended the AAF-Jacksonville American Advertising Awards, also known as the ADDY®s, February 4 at the Ramallah Club. Overall, Brunet-García won twelve awards, and Castaño Group won eight.

Out-of-market judges awarded 28 gold ADDYs and 47 silver ADDYs from more than 300 submissions based on creativity, originality, and creative strategy.

The 100 Plates interactive storytelling installation was installed at the Jessie Ball duPont Center in downtown Jacksonville December 2016 through January 2017. The art piece featured hundreds of paper plates hung from the ceiling to form the number “100.” The interactive piece included large boards printed with conductive ink, telling the story of Jimmy, a young boy whose family struggles with hunger. Touching different areas of the boards triggered projections of animations and related facts. Through a kiosk, visitors were invited to donate $10 to Feeding Northeast Florida to provide 100 meals for families struggling with food insecurity. A fully integrated campaign with email marketing, social media graphics, and earned media outreach supported the initiative online, driving users to the donation page. Brunet-García sent 100 Plates-branded totes to friends, partners, and customers, asking them to join the fight against hunger.

Judges awarded Brunet-García a Best of Show and a gold award for Integrated Media Public Service Campaign, a gold award for Public Service Ambient Media, and a silver award for Illustration Series on 100 Plates. They awarded Castaño Group gold awards for Out-Of-Home Installation and Innovative Use of Interactive/Technology on 100 Plates.

Another collaborative project by Brunet-García and Castaño Group won several honors: See the Girl. This interactive art installation for the Delores Barr Weaver Policy Center provided situational impact and effect at a campaign launch event for an organization working to improve the treatment and outcome of girls in the juvenile justice system.

The project won Castaño Group a Judge’s Award and gold for Installation, a gold for Innovative Use of Interactive/Technology, and a silver for PSA Cinematography. Brunet-García also won a silver for the Integrated Media Public Service Campaign around See the Girl.

Brunet-García’s rebranding of Phase Eight Theater Company won several honors: a gold award for the Poster Campaign and silver awards for Integrated Brand Identity Campaign, Illustration Series, and Poster.

Brunet-García also won a gold for Public Service Online Film, Video & Sound, for a video that tells the story of Misty Morgan, a mother of five who is receiving career training and resources needed to succeed though Health Profession Opportunity Grants (HPOG) administered by the Administration for Children and Families, U.S. Department of Health & Human Services.

Brunet-García won silver awards for its self-promotional Pride and Prejudice posters originally created for AIGA Jacksonville’s political poster show and for a new logo design for AIGA Discover Design mentoring program.

Castaño Group won a round of silver awards for its work with Avant Arts, a cultural series that provides “curious music for curious minds.” Its visual identity is designed to tie together high notes of art, sound, and atmosphere into one package that can translate from collateral to concert hall. “Scored” identity pieces allow audiences to hear, see, and feel the Avant experience. The judges awarded silver awards for Poster and Special Effects/Motion Graphics.

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