You’ve heard the PSAs and read the doctor’s office pamphlets, but what impact do immunizations have on you and the decisions you make for your family? National Immunization Awareness Month is the time to reflect on the progress that has been made against dangerous diseases thanks to vaccinations. It is also the time to remember that continued progress relies on all people receiving age-appropriate vaccines as recommended by the Centers for Disease Control and Prevention (CDC).
Brunet-García has long provided support to the Florida Department of Health’s State Health Online Tracking System (SHOTS) in the form of healthcare provider postcards that drive home the importance of vaccines for all stages in life. The final design in our “Regret Magnified” campaign — for pertussis, known commonly as whooping cough — is both vibrant and memorable. Before whooping cough vaccines were recommended for all infants, about 8,000 people in the United States died each year from the infection. Today, because of the vaccine, this number has dropped to fewer than 20 per year.
The “Regret Magnified” campaign highlights the consequences of physicians missing opportunities to protect their patients. The postcards not only relate to the science of vaccine-preventable diseases but also send the message that if patients don’t get their shots, their health could be in jeopardy. Using silhouettes of the targeted demographic and magnified views of each virus addressed, this campaign is visually striking with strong ties to the medical field.
Every adult should have one dose of Tdap vaccine (tetanus, diphtheria, and pertussis or whooping cough) if they did not get Tdap as a teen, followed by Td (tetanus and diphtheria) booster vaccine every 10 years. Pregnant women should receive a Tdap vaccine each time they are pregnant, preferably at 27 to 36 weeks. Parents should begin the DTaP vaccine series for infants at age two months. We all play a role in helping to protect the most vulnerable in our community by receiving vaccinations.
“The 2016-2017 healthcare provider postcards were so eye-catching that we wanted to extend the life of the images and use them on more immunization materials,” said Pete Garner, director of Florida SHOTS. “We asked Brunet-García to create displays to help catch the attention of residents and providers at community events.”
From left to right: Bethsy Plaisir, MPH, and Cortlyn Starr, MPH, of the Florida Health Immunization Section
Learn more about the CDC’s National Immunization Awareness Month and show your support for #NIAM17 here.