I wasn’t sure what to expect at my first National Conference on Health Communication, Marketing and Media (NCHCMM). Hosted each year by the National Public Health Information Coalition (NPHIC), the conference brings together professionals who work in public health research and science and those who help communicate their information and findings. Brunet-García Advertising sent Kim Vermillion, Keenan Farrar, Francie Lefkowitz, Anna Jaffee, and me to Atlanta, Georgia, to see what our colleagues around the nation are doing to move public health forward.
Gone are the days of only using television PSAs, bus wraps, and brochures to market to a target audience. Marketers have known for years that digital media and specifically social media are the tools of choice for reaching consumers.