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Yellow House design scores national Readers’ Choice award

Posted by Denise M. Reagan on Feb 9, 2018 11:18 AM

Brunet-García’s Yellow House design came from behind in the final hours of the competition and won the Readers’ Choice award in HOW's 9th Annual Logo Design Awards.

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Supporters of Yellow House and Brunet-García from around the country came together to support the collaboration that produced a brand with an important message.

Yellow House’s identity application was one of 10 selected from agencies throughout the United States and the world; another 10 designs were chosen for best logo. Brunet-García was the only Florida agency selected in the international competition. Judge Natasha Jen, partner at the world’s largest independently owned design studio, Pentagram, selected the 20 winners.

“It’s great to see the Yellow House brand in action,” said Associate Creative Director Aerien Mull. “We helped mobilize the community to gain recognition for the brand and the organization. We were honored to be recognized by Natasha Jen and the HOW Logo design Awards, and we look forward to attending HOW Design Live 2018 in Boston.”

Yellow House Thank You

Voting concluded at noon February 7. Yellow House received 35 percent of more than 2,600 votes.

From the moment Yellow House opened its doors in August 2017, it has been a hub for collaboration among artists, writers, organizations, and communities through thought-provoking exhibitions, education, events, and dialogue. It’s first exhibition, “Small Matters,” featured small works with big messages.

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Artwork from "Small Matters" and "Life Under Construction" illustrates the power of the Yellow House brand: from top left, Hiromi Moneyhun's "Augusta Savage," Chip Southworth's "Self Portrait: I am White, I am Sorry," Princess Simpson Rashid's "Symbol Maker," Hope McMath's "Racism is Real: White Flight," an abstract painting by Princess Simpson Rashid, McMath's "Separate But Equal," McMath's "Black on Black," and Patrick Miko's "Kiss Ass."

In September, Hurricane Irma brought historic levels of flooding to Jacksonville, Florida, and Yellow House founder Hope McMath jumped into action, organizing donations of money, food, and goods for families hit hardest on the Northside, particularly in a neighborhood around Ken Knight Drive. Yellow House continues to aid recovery and rebuilding efforts by martialing volunteer efforts and donations of building supplies.

Even before it officially opened, Yellow House served as a refuge for artists who were temporarily displaced from their studios in the neighboring CoRK Arts District. The second exhibition grew out offering a place for Princess Simpson Rashid and Keith Doles to work during that time. “Life Under Construction” closes on February 10, when Yellow House opens at 11 a.m. and celebrates the artists with reception at 6-8 p.m.

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Yellow House has hosted groups from Mayo Clinic, City Year, Builders Care, Douglas Anderson School of the Arts, University of North Florida, Take ’Em Down Jax, and the Women's March with a blend of art, education, wellness, civic engagement, and political discourse.

On February 17, Yellow House launches its third exhibition, “Re(Set) the Table,” which explores how the table can represent unity and isolation, public and private, acceptance and exclusion, family and the individual.

'We have all experienced feeling welcome or unwelcome at tables, in spaces and places of power and influence, or in the systems that serve society," McMath wrote in an email newsletter.

Eight regional artists guide viewers into a world of the table as metaphor: Sara Ardavan, Ingrid Damiani, Fabricio Farias, Alton Gordon, Malcolm Jackson, Agnes Lopez, Walter Pierre, and Mary Ratcliff.

This week, McMath announced Yellow House’s collaboration with The 5 & Dime, A Theatre Company. She will curate exhibitions in the gallery space to connect to themes explored in the plays performed in the theater. The first exhibition, “Inside Out,” highlights artists who have contributed to a project created to help minimize the stigma surrounding mental illness, and is connected to themes in the 5 & Dime’s production of “The Walls.”

“I am grateful to the community that has so fully embraced our mission and recognized the power of design to spread our work on art and social action,” McMath said.

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The brand is based on a deceptively simple icon, which traces the slope of the Yellow House roofline. Images appear underneath, within, or around the mark, which can be drawn, painted, tagged, chalked, sprayed, printed, cut, or assembled—by anyone—giving the power of art to the community it serves.

“Our goal was to create a brand that’s as bold and poetic as the name,” said Creative Director/VP Eduardo Sarmiento.

The Readers’ Choice logo winner receives a feature on HOWDesign.com, a free registration to HOW Design Live 2018, a trophy presented at the conference, a lunch date with a HOW Design Live speaker, and entry to the speakers’ reception.